Archive for : January, 2012
We Don't Just Do Digital
3 months, 4 weeks ago 0
Posted in: Blog

Many design companies just do digital – it is all they can do. By digital we mean websites, email marketing, SEO, PPC and social media. In fact, the market place is saturated with digital design agencies that will badge a website template with your logo, shoe horn your product images and populate social media sites and promise to get you ranked on page 1 of Google with keyword dense copy that usually misses the point.

Ask them to build your brand through various media channels and they run a mile – it scares many ‘so called’ digital design agencies who, without access to a computer or the internet, would be like a fish out of water.

At Clear we do more than just digital. We have a heritage of producing brochures, exhibitions, advertising, direct mail and branding for a wide range of clientele. When we combine our heritage with our digital services we are able to supply our clients with a full suite of graphic design and marketing services that all looks like it has come from the same stable.

So the next time you see ‘we do digital’ ask the company in question what services they offer or are they a ‘one trick pony’.


4 months, 1 week ago 0
Posted in: Blog, Web

Clear Creative are an experienced web design company in Manchester, producing high end Ecommerce platforms, whether that is a backend database system or great graphical front end. From our base in Bury, Manchester we have been designing and creating websites for clients throughout the United Kingdom. As most clients know it isn’t just a case of building a website and loading in a MySQL database onto a server, a website has to be thought about. At Clear Creative we will list your businesses online objectives and deploy clever online marketing techniques via viral advertising, email campaigns, social media marketing, search engine optimization, pay per click advertising and even offline marketing in support of your website such as brochures, advertising campaigns, exhibition stand designs and builds and direct mail.

As you can see there is a lot more to the marketing mix to drive traffic to your website. At Clear Creative we deploy analytics and lead forensic software to measure the effectiveness of your marketing to see which is the best way to target your customers.

The Pedigree of a Manchester Web Design Company

Clear Creative were selected by BT as one of the first web design companies in Manchester to use their fibre broadband technology (the superhighway) because of our involvement with digital technologies. Clear Creative are proud to be at the cutting edge of technology and our professional web design, brand design and online marketing solutions really make our clients stand out. One look at our portfolio will show you how we combine creativity with experience and deliver the marketing objectives our clients need.

Manchester is a real hot bed for businesses

Manchester is a hot bed for corporate businesses due to its geographic location. Media organizations such as the BBC think so. In fact they have moved almost lock, stock and barrel up to Media City in Salford Quays. Manchester is a thriving creative city at the cutting edge of digital industries and we at Clear Creative, as a full service graphic design company are proud to play our part!

Why choose Clear Creative?

We are a leading web development, design and marketing company in the UK with clients around the world. Our number one goal is to provide each and every client with a high level of customer service and attention regardless of the project size, budget or requirements. If you are looking for more than “just a website” then you have come to the right place – we don’t just do websites but a whole suite of other marketing solutions, from branding, exhibition, print and direct mail.

Why use a design agency like Clear Creative?

Well, we are knowledgeable and have over 25 years of experince in both online and offline. Our mantra is to simplify marketing by breaking it down into basics. By doing this we give your business focus. This allows you to concentrate on your business while we promote it!

If you are a company based in or around Manchester then why not give us a call on 0161 762 3456 and see how we can elevate your company profile and boost your business by effective marketing?


4 months, 1 week ago 1
Posted in: Blog

Last night I went to my local restaurant and asked the chef to serve me all the dishes on his menu. I decided I liked one of his dishes and went home informing I would call him later to discuss which if any I would want to pay for. I also visited two other restaurants and sampled all their menu dishes telling them I would call back if I liked any and if I was prepared to pay for them.

All the dishes I tasted were delicious. Then I thought I could make a couple of those dishes myself.

I rang all three restaurant owners a couple of weeks later to tell them that I was going to cook the dishes I liked best myself. I also asked them to tell me their secret ingredients and that I may consider paying for those recipes once I had cooked the dishes.

All three restaurant owners hung up on me.

The above story sounds very familiar to many design agencies who get the request to pitch for potential business. It is a legacy left over when large advertising agencies pitched for large accounts, unfortunately this has filtered down to small accounts and is now the seen as the ‘way to do it’ by ill informed clients.

“Pitch work” invariably leads to frustration for you and encourages a sub standard work from the designers pitching.

Why?

A good design is an informed design. This only comes through research and collaboration with the client — the client knows their market best. A visually pleasing ‘best guess’ created up front as part of a sales tactic is never a good design. Anything created without being informed is at best a pretty picture.

Unlike advertising agencies, we are not in the business of selling. We love our work and we love showing off the diversity of work we’ve done  see our portfolio but that’s because every project is crafted with thought and research, and with respect for our clients. We put all our resources into every client that engages us because we don’t need to save our best ideas to sell ourselves to potential new clients.

We aren’t unusual in our position on declining to partake in speculative or free pitch work. Here are some links to just a few respected industry colleagues who feel the same way, and why:

We’d be delighted to show you how our best projects got off the ground, and how we could do the same for you. This however comes at the cost of all our experience, talent, infrastructure and service.

So if you want us to ‘free’ pitch our creative, ideas and technical know how for your business we will decline.

There is after all no such thing as a free meal!


4 months, 2 weeks ago 0
Posted in: Blog

Microsoft has been keen to kill off the old version of their browser and persuade users to move to IE8 or 9. IE6 (Internet Explorer 6) usage has now officially dropped below 1%. The good news for developers and web designers like ourselves at Clear Creative is that we can concentrate on designing content rich websites in the knowledge that IE6 is in its final death throes!

In the past we have to accommodate our client wishes to make their websites IE6 compatible although we don’t officially support IE6. From a design and development perspective it is like taking 3 steps forward and 20 steps back – a bit like using Betamax video cassettes to hold HD video.

IE6 doesn’t render or support modern XHTML technologies such as Jquery scripts. Simple graphics like rounded corners are not supported, of course you can employ default CSS to get round this but shouldn’t we look forward instead of backwards.

IE6 is a web browser that has had its 11th birthday – and last one by all accounts from Microsoft.


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